Over the past 60 years, the Code of Conduct has kept pace with the changing demands of our evolving industry. The newly launched Code of Conduct Edition 19 is the next stage in our continued efforts to strive for best practice, giving you the confidence to innovate and make meaningful connections with the best interest of patient communities at heart.
Edition 19 was adopted by Medicines Australia member companies on Tuesday 26 November. It will come into effect on Monday 30 March 2020.
Moving to a Principles Based approach
We have streamlined the guidance to allow you to focus on the core of what matters in your communications with stakeholders. Edition 19 retains the same rigorous ethical standards of past editions, and MA remains committed to the transparency in reporting on financial interactions between healthcare professionals and health consumer organisations.
MA strongly believes that ethical conduct and creativity in communications are not mutually exclusive – they go hand-in-hand in creating an environment in which we provide access to medicines in a sustainable and fair way. Edition 19 will enable us to build upon existing relationships and move towards creating even more informed and empowered patient communities.
The Code of Conduct Resource Toolkit, which supports the implementation of the principles in Edition 19 can be found here. This Toolkit will be built upon as Edition 19 is implemented.
Edition 19 of the Code of Conduct has adopted a principles-based approach, streamlining information into clear sections and removing outdated provisions from previous editions, while maintaining the same ethical standards and transparency of reporting. In the past, Medicines Australia has produced a document which outlines the changes made when releasing a new edition of the Code. Edition 19 of the Code underwent a complete re-write, which makes production any such document impossible. Medicines Australia recommends the Code of Conduct Bridging Program conducted by the University of Tasmania, to provide detailed information on the application of the Code of Conduct.