Key moments

6:01 – Media platforms in the context of the Code.
15:42 – What can we promote on social media?
19:14 – Clinical trial recruitment.
22:11 – Product specific comms – why or why not?
37:09 – Writing and issuing media statements.
1:01:56 – International trends: complaints.

Key moments

6:00 – What does the Code say about product-specific materials?
12:33 – Including mandatories in promotional pieces.
16:53 – QR Codes and digital Mpi.
33:30 – How do you achieve balance in promotional materials?
51:17 – Writing and issuing media statements.
56.28 – GIFs and scrolling advertisements.

Key moments

5:16 – What does the Code say about disease awareness?
7:01 – How is disease awareness defined?
27:14 – Practical tips to ensure a disease awareness piece is Code compliant.
38:03 – Disease awareness when only 1 treatment in that disease area.
50:43 – Social media and disease awareness.
1:03:22 – What are some examples of disease awareness?

Key moments

5:53 – What does the Code say about non-HCP interactions?
20:47 – Unpacking Section 11 – Stakeholders.
31:32 – HCO support considerations.
40:11 – Unpacking Section 13 – General public.
42:40 – Media releases.
46:49 – Social media.
48:56 – Medical information.
51:42 – Patient Aids.
53:18 – Disease awareness campaigns.

Key moments

6:52 – Why do we undertake transparency reporting?
22:02 – How to: Transfers of Value to HCP.
29:45 – How to: Third Party Sponsorship.
36:00 – How to: Health Consumer Organisation Support.
42:19 – Timelines and data useage.
47:09 – FAQ

Key moments

5:40 – What does the Code say about events?
13:19 – Considerations when providing or sponsoring hospitality component.
34:39 – Venue selection considerations.
48:04 – Travel & accommodation considerations.
1:06:23 – Sponsorship considerations.
1:12:09 – Company events and speaker briefings.

Key moments

5:29 – What does the Code say about social media?
19:36 – When and how often can we engage?
23:22 – Boosting, monitoring, and liking/sharing.
37:26 – Internal policies – quality inclusions.
39:30 – Online influencers and opinion leaders.
49:22 – What are some examples of social media posts?

Key moments

9:32 – What is the Code of Conduct?
12:23 – How does the Code relate to other regulatory bodies, such as the TGA?
23:29 – What does “ethical conduct” mean?
31:55 – How do you apply the principles of the Code in practice?
46:20 – How is the Code administered?

Key moments

5:35 – How is scientific exchange defined?
12:42 – In what contexts is scientific change appropriate?
25:51 – Internal scientific congresses.
40:07 – Sharing materials.
47:15 – Pipeline development.
51:27 – Clinical trials.