Medicines Australia leads the research-based medicines industry of Australia. Our members discover, develop and manufacture prescription pharmaceutical products, biotherapeutic products and vaccines that bring health, social and economic benefits to Australia. Our members invest in Australian medical research and take local discoveries and developments to the world
Medicines Australia’s Code of Conduct for advertising and promotion of prescription medicines has been internationally recognised for its effectiveness in regulating these activities.
Adherence to the Code of Conduct is a requirement of membership of Medicines Australia.
The Code of Conduct Committee, with medical, legal and consumer representatives, has the power to direct withdrawal of advertising, require letters of clarification and impose company fines for breaches of the Code.
The Medicines Australia Special Purpose Fund has been established, with funds derived from the surplus of fine income (minus the administrative costs of running the Code of Conduct).
Working with consumers
The Australian medicines industry is committed to enhancing its relationship with health consumers. Medicines Australia continues to actively engage with key consumer groups to better understand their needs and issues.
The Working Together Guide and Supplementary Materials, which has been jointly developed by the peak health consumer body, the Consumers’ Health Forum of Australia and Medicines Australia, is a reference tool offering basic principles for collaboration. It includes suggestions that can be adapted to suit the individual needs of consumer organisations.
Working with health professionals
Medicines Australia regularly liaises with health professional organisations to keep up to date with developments in healthcare, and to discuss issues of mutual concern.
Education within the health field
The Continuing Education Program, administered by Medicines Australia, is a compulsory education program for all medical representatives employed in the industry in order to ensure an adequate level of medical and scientific knowledge. This helps health professionals by ensuring that their questions will be appropriately responded to by representatives.
Medicines Australia provides briefings and publications to educate the community about the industry in Australia.
In these education activities, Medicines Australia strongly supports the Government’s National Medicines Policy’s call for appropriate and rational use of medicines.
Medicines Australia as a health resource
For its member companies, the Medicines Australia secretariat provides a wide range of services, including:
- Briefing on policy initiatives and issues
- Representations to government on behalf of industry
- Representing the industry at relevant health, medical and research activities
- Providing specialist advice to member companies
- Educating the community about industry activities
Scientific and healthcare expertise
The Medicines Australia secretariat and its member companies contribute experience and expertise through participation in a wide range of activities, including membership of advisory committees and participation in health and industry policy development.