Ethics awards for top sales representatives

Thirteen medical sales representatives from the Australian medicines industry received the sector’s top accolade for ethical sales and marketing at a ceremony last night.

The Medicines Australia Continuing Education Program Awards are presented annually to sales representatives who achieve the best marks in their compulsory ethics education program.

Medicines Australia chief executive Dr Brendan Shaw said the mandatory program, delivered by Medicines Australia and the University of Tasmania, highlighted the industry’s commitment to ethical conduct.

“Medical sales representatives play a really important role in helping doctors stay abreast of the latest information and ensure patients get the best out of the medicines that are available today,” Dr Shaw said.

“Representatives have the job of ensuring the dialogue between the companies who make the medicines and the doctors that prescribe them is productive, balanced and ethical.

“Interaction between medicines companies and health care professionals is an important part of promoting patient health, so it is important we get it right.

“The continuing education program ensures medical representatives are educated to a recognised industry standard to provide healthcare professionals with accurate and balanced information.

“I congratulate all students who completed the course and in particular the award winners. The fact that so many students have been recognised for their high achievement in this program shows how importantly ethical conduct is regarded.”

The Medicines Australia Code of Conduct Award, for full marks in the Code of Conduct Program, was presented to Sharon Wong (Sanofi).

The UTas Excellence Award for the most active and best quality participation in online student group discussion was presented to Michalina Filipowicz (Lundbeck).

The Medicines Australia CEP Achievement Awards, for the highest marks across all five core Programs went to: Rachel McGregor (Abbott), Sharon Elliott (AstraZeneca), David Tran (Boehringer Ingelheim), Andrea Blank (Boehringer Ingelheim), Helen Duck (GSK), Blessed Ramos (GSK), Jaime Gunther (MSD), Rodney Foong (Novartis), Jessica Ellershaw (Pfizer), Clair Morris (Sanofi), Sally Bishay (MSD).


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